Yes, Kanye now calls himself Ye. He explained this change saying Kanye means “the only one” while Ye is “being a reflection of our good, our bad, our confused, everything”. He is not the first celebrity to change his name and each one had their own reasons for doing so. Katy Perry, whose real name is Katheryn Hudson changed her name to her mother’s maiden name because she didn’t want to be confused with the actress, Kate Hudson. Prince had changed his name to an unpronounceable symbol for some time.
All these name changes bring to mind the famous words of Shakespeare in the play, Romeo and Juliet. Juliet says,
“What’s in a name? That which we call a rose By any other name would smell as sweet.”
A person may not change with a name change, just as a rose would not change its qualities if we renamed it, but a ‘name’ is very powerful. A name identifies who you are. A name may show what you stand for.
When you hear the name Abelini, we want you to think ‘quality’, we want you to think ‘beauty’ and we want you to think ‘ethical jewelers’.