How can you give us such a bargain, you ask? Well, we do not do endless promotions and high-low pricing. We have the knowledge and the experience to buy in bulk and we develop personal relationships with all our suppliers. This helps us save in costs and we extend this benefit to our esteemed customers.

Moreover, there are no middlemen involved because our local teams hand-pick 100% conflict-free genuine diamonds from manufacturers, our manufacturing team creates beautiful jewellery and then they are up for sale. It is that simple. All you need to do now is purchase your Black Friday jewellery online, and let us deliver them to you free of cost in the UK in an elegant presentation box.


Our Black Friday engagement rings sales can help you propose to your beloved with a genuine diamond ring. Our other Black Friday jewellery deals can help fulfill your dream of gifting diamonds to the people you love and cherish. You can make Christmas extra special this year.


Black Friday 2020 is on 27th November. It is the perfect day to shop for all the Christmas presents that you need. If you are going to visit family or friends during the holiday season, Black Friday is the perfect day to do your shopping. With all the Black Friday deals and sales that are on, you can save a lot of money.


Black Friday is the Friday after Thanksgiving Day which is on the fourth Thursday of November. On this day, stores and retailers give great offers and deals on their products allowing customers to make the most of it by opening earlier and closing later than their usual time. With online shopping opening up new horizons in shopping, Black Friday has taken on a whole new meaning.


Black Friday originated in the United States of America. It was the Friday after Thanksgiving Day which is held on the last Thursday of November. Traditionally, Black Friday marked the unofficial commencement of the Christmas shopping season as Thanksgiving Day is the last public holiday before Christmas. Many work places gave their employees an extra holiday on Black Friday to help them enjoy a longer weekend… and shop.


Many stores made special offers on this day which helped them increase their sales significantly. A theory states that, while maintaining financial accounts, red ink was used to show negative amounts and black ink was used to show positive amounts. Since many retailers managed to make profits on this big day of shopping, they moved from having many red entries in their books to many black entries. And so this day was called Black Friday- a day when they could make their profits.

Black Friday Planning Guide

Plan ahead

With the holiday season fast approaching, Black Friday is the perfect way to get the best deals on the gifts you plan to give your loved ones. You need to plan these gifts ahead of time so that you can jump in and shop for the items you desire. This will help you save a lot of time.

Make a list

When you make your plan, write down at least three gift options against the names of the people you would like to gift so that you can switch to something else if you cannot find what you want. This will save you some nail-biting moments as you may not be able to come up with an alternative on the spot.

Browse around

Find out from friends, family and even the internet about what is available, where and of course whether they have Black Friday deals. Most companies clearly advertise this so that people can make the most of it while they make their sales.

Shopping options

You may either want to go to the shops personally or shop online. Decide in advance how you want to shop and if you plan on doing a little of both, ensure that you have your day chalked out. If you are working on Black Friday, then plan your schedule to include your work hours.

Plan your meals

Some of you may want to spend the whole day shopping because you never know what deals will come up when. So plan and arrange your meals and snacks in advance so that you don’t waste precious time on Black Friday.

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