We care about our pieces, we care about our customers, and we care about doing what we love in the right way. This means that not only are we responsible for making beautiful jewellery, but we also have a responsibility to educate and lead the rest of the industry.
It all starts with us investing time to source our materials in the right way. We never compromise on quality or purity, but we also have a responsibility to never compromise on welfare or ethics either.
Committing to be completely conflict-free in relation to our stones is central to everything we do. By committing to this, we’re not only guaranteeing that we only work with suppliers who adhere to this principle but we’re also promising to immediately sever ties with anyone we work with who contravenes this later on. We feel it’s the least we can do to help ensure we leave the world a better place than we found it in.
To explain more about how we’re working to leave the world a better place, we want to be explicit about the standards we follow.
Every diamond supplier that we partner with is fully committed to the World Diamond Council System of Warranties and has, at our insistence, provided us with the following assurances:
It's easy to lose sight of what value really means. If your opinion of value is like ours and is about getting more and paying less, then you're in the right place. By buying directly from manufacturers online, it can save half of high street jewellers. We don't do endless promotions and high- low pricing; we offer our lowest price permanently.
We pride ourselves on offering enduring quality at fair prices; shopping is just better that way, isn’t it?
After we piece together all these steps, you’re left with our unique approach to luxury jewellery: enduring quality at fair everyday prices that are up to 70% less than on the High St.
You’ll notice that we buy directly from the manufacturer, and that is really the key to our unique combination of fair prices and exemplary quality. Here are just a few of the reasons why the Abelini approach is transforming the industry: